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ABOUT CWR

Company Background

CWR began in October 1976. Territory includes Alaska, N. Idaho, Montana, Oregon and Washington. CWR actively solicits electrical distributors, OEMs, consulting engineers, electrical contractors, industrials, government agencies and architects. CWR is privately owned, debt free and with excellent bank/ financial references.

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Principal

Richard F. Betts, President. In electrical industry since 1958, having spent 13 years in electrical distribution and, to the present, as a manufacturer's representative

Experience

  • Family owned, hands-on management

  • Long-term business philosophy

  • Customer loyalty

  • CWR serves every electrical distributor within our territory

  • Superior service emphasis

  • Industry-wide reputation for integrity

  • Fiscally sound

  • Active membership in trade associations

Market Support

  • Market share growth

  • Vertical organizational structure Team-work orientation

  • Inventory capabilities

  • Rapid quotation response

  • Information Services

  • Field surveys and reports
    Sales trend analyses

  • Promotional programs

  • Trade Show Participation
    In-Store Events
    Counter Displays
    Industry publicity
    Training Seminars
    Mailers
    Spiffs

Commitment 

  • Common sense of purpose with principle

  • Selectivity of line representation

  • Continuity of customer and manufacturer relationships

  • Product knowledge/Training

Profitability Plan

  • Responsible/realistic goals

  • Coordinated effort

  • Integrated CWR approach
    (Portland/Western & Eastern Washington, N. Idaho, Montana, and Alaska)

  • Close communication with Principal's Management Team

  • Activity Projections

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